Technology can be utilized during occasions to facilitate event planning processes, interact attendees, provide ROI analytics for sponsors and improve security for the group internet hosting the event. Medical occasions, which stay a driving force within the trade, revolve round posters that reveal research and function the premise for prompting discussion during exhibitions and medical shows. Increasingly, digital screens are being used as a extra sustainable, dynamic approach to show posters, permitting exhibitors extra flexibility and interactive potential within their displays.
Industry 4.zero Is Here: What Should Youth Do To Get Ahead
Moreover, whereas facilitated networking occasions are on the rise, organizers are also starting to appreciate the networking potential that exists in the intervals between sessions and activations. The joy of missing out (JOMO) is the desire to search out worth in the downtime, and savvy planners will discover a method to create spaces that encourage individuals to take the downtime they need and infuse that point with value.
Charging tables allow attendees to take a breather while their lifelines gadgets charge and supply an opportunity to attach with one another casually over discussions of session content material, the occasion in general, or just mutual interests. You see the agitated faces of attendees all over the world when they’re approaching 5% of their battery and they haven’t any energy bank. Events can use this chance not solely to improve the attendee experience but in addition to provide advertising intelligence based mostly on utilization. Charging stations also current a possibility for branding and sponsorship messaging backed up by simply provable ROI data from utilization.
Chatbots also provide a marketing opportunity as they’ll connect with social profiles and be carried out by way of Facebook, providing a brand new set of information for event entrepreneurs. When it comes to event technology, event planners choose operational excellence over gimmicks. Engagement remains to be crucial and technology might help, but logistics are on the core of planning occasions. Comparing planners’ preferences between 2018 and 2019 offers us an attention-grabbing image of the trending tools in occasion technology.
Blessing Or Curse?
Event professionals are investing extra in occasion technology in 2019/2020. fifty two% will spend extra of their budget on making their event technology-pleasant. The use of event technology within the occasion planning and manufacturing process can sit with the occasion planning team and/or devoted cross-functional groups and/or the audiovisual contractor for the event. Event technology can be a valuable software to connect remote audiences who cannot attend in person, providing a bridge to increase attendance exterior of the event physical location. Event Technology refers to using technology, whether or not hardware or software program, in a reside occasion.